Magic 97.1 FM Broadcasting to Swift Current and surrounding communities throughout southwest Saskatchewan, Magic 97.1FM plays hits from the 70s, 80s, 90s, and today. A favourite choice in homes & businesses, Magic 97.1FM provides listeners with local news, local weather, and local sports information. As a strong supporter of community, we are involved in many community organizations and volunteer for local events. To support the growth of our business community, Magic 97.1FM provides an effective means for local business owners to promote their products and service. 
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